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SEO Services
SEO Services (Search Engine Optimisation)
Search Engine Optimisation (SEO) is the process of optimising a website to increase the organics search engine rankings across a large range of search engines such as Google, Live Search, Yahoo! and Ask.com.
Organic listings, unlike Pay Per Click (PPC) listings are free for each visitor to your website and represent about 70% of all search engine clicks. These two factors nearly always help achieve a higher long term Return On Investment (ROI) than the PPC listings.
More than half of all internet users search at least once a day and 50% of online purchases are preceded by research. People are actively looking for your products and services. So you may have a wonderful website but if you aren’t ranked by the major search engines your business is unlikely to succeed. And if you’re not listed on the first few pages of Google you might as well be invisible.
Our team will immerse themselves in your business to unlock your website’s potential. The potential of SEO can’t be ignored, so in the long term, achieving higher ranking in the organic listings will deliver more visitors to your website at a lower cost.
Banner and Display Advertising
Display advertising incorporates a wide range of advert styles and tends to be those that are commonly seen as a border around many large commercial websites.
Display advertising should aim to target the user when they are most likely to be receptive to the message and is widely used to increase brand awareness, product awareness or achieve a direct response from the consumer. The main benefit of display advertising is the level of interaction it can create.Whether it’s via skyscrapers, overlays or banner adverts, all display advertising commands a level of interest and involvement with the brand.
We can provide a managed solution for all your display advertising requirements. We have the ability to carefully target specific clusters, demographics and niche markets to reach your target audience. Our skilled team will plan and buy advertising across a wide range of online media. Overall we’ll ensure delivery of a highly targeted campaign to achieve excellent Return On Investment (ROI).
Our in-house team is skilled in developing a wide range of creative displays to grab consumer attention and provoke brand interaction.We would research into your market place to target websites that have a high percentage of visitors from your demographic. The advertising material would then be created to promote your products'/services' main Unique Selling Points (USPs) to maximise your brand exposure and click-throughs.
Pay-Per-Click Marketing (PPC)
Pay per click adverts, or sponsored listings, are the results displayed on the right hand side of a search engine results page.
The most common form of pay per click adverts are on Google, however Carter Roe can also develop and manage campaigns using Live Search (formally MSN Search) and Yahoo!’s equivalent search engines.
Pay per click campaigns are run via client accounts which allow them to create a range of adverts and related keywords. Information such as geographic location can also be decided within the account. A maximum price per click can be assigned to each keyword.
If someone types one of your keywords in to the search engine your advert will appear in the right hand column amongst other similar ads. Where your advert appears depends on various factors including; maximum price per click, your daily budget, relevancy and quality of your advert. If the person searching for your keyword clicks on your advert you are then charged by the search engine for the click.
One of the most challenging aspects of PPC is managing campaign budgets and getting the most out of them. Management by Google AdWords can be far more cost effective for your business than handling this area of online marketing in-house.We are equipped to handle all areas of your PPC campaign, from set up to the continual monitoring required to ensure your budget is being spent wisely.
Set-up would involve us creating a campaign area, compiling a list of search terms and attributing costs to each term based on the daily budget.We would then create a range of adverts, using our PPC experience, which would relate to your site and the search terms listed within your campaign.