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Web Marketing
Web Marketing
Once you have an online presence it is important to remember to tell people about it and that they can find your website quickly and easily. Email marketing is a highly cost-effective way to build quality traffic to your website.
eShots and eNewsletters
How email marketing can help your business:
- Keep in touch with your existing customers
- Is inexpensive and delivers immediate results
- Test different versions of your email to see which works best
- Invite website visitors to sign up to receive your email newsletter – a great way to harvest new prospects!
It’s also highly measurable and can produce very good Return On Investment (ROI). We achieve results for our clients by producing targeted, personalised and timely emails which your customers will want to interact with. It's simple to test creative and messages, track responses, and build up an invaluable database of opt-in email contacts.
What do we provide?
Our experienced team will handle everything from: creative concepts; campaign design; email template design; list management; and bulk email shots.
We can write the eshots, create HTMLs, distribute and provide you with the tracking stats.We can even fulfil an entire quarterly eshot programme on your behalf. Seamless, cost-effective, results-justified marketing.
Examples of eshots (click to enlarge):
If you have an email mailing list we can help you to get your message out to your customers directly and quickly.Whether you're sending out an invitation, a newsletter or a marketing campaign, we can write, design, produce and deliver your eshots.
Page-Turning Digital Editions
From basic PDF files you send us, we can transform them into dynamic and user-friendly digital editions that engage your readers.
All the files created are stored on our server, so you don’t even need to worry about hosting. Anything you use to communicate to your audience can be converted – newsletters, catalogues, magazines, advertising flyers, brochures and annual reports just to name a few.
Unlike printed publications, you have access to precise statistics, giving you information about which pages your readers find most interesting, how much time they spend per page, and which links they click on.You can even find out where the readers stop and zoom in.
With page-turning digital publications we offer:
- eShots – make sure your clients receive your digital publications by letting us email the link to your whole database.
- Video, audio and flash insertion – ideal for those wanting to add something extra to their digital publication
- Archived searches – Anyone will be able to view previous digital publications and search for topics within.
- Social bookmarking/posting – Pages within your digital publication can be forwarded on.
- Multilingual toolbars – for those with business links outside of the UK, we can provide multilingual toolbars to accompany your digital publication.
- Statistics package – a fully comprehensive system which tracks reader behaviour.This can provide valuable information to show what readers are enjoying and how successful your publications are. We can export a CSV file for you which will show all data.